Chance or Choice: Unlocking Innovation Success

Chance or Choice: Unlocking Innovation Success

Twenty-first century advances in technology, transportation, and business models have enabled companies of all sizes to enter markets once thought to be the exclusive domain of giant enterprises. In this environment, innovation has emerged as the competitive differentiator that will propel companies to become global leaders.Supplying practical guidance for integrating innovation throughout the organization,Chance or Choice: Unlocking Innovation Success introduces the authors’ proprietary ENOVALE methodology. ENOVALE is a blueprint that provides leaders and managers of any organization with a strategic framework to initiate and maintain innovation and achieve a sustainable competitive advantage.What makes this book different is that it originates from decades of experience,...